Case Study: How a Property Consulting Firm Gets 16 Leads Monthly with New Website and SEO

We believe a website that ranks on Google delivers more handshakes than endless meet-and-greets. In today’s competitive digital landscape, having a website alone is no longer enough. For professional service providers such as property valuers and consulting firms, the real challenge lies in generating consistent, high-quality leads from online channels. This case study highlights how a property consulting firm in Malaysia partnered with us to transform its online presence, from building a new website to SEO and Google Ads to generate tens of leads a month.

 

Client: Agility Valuers & Property Consultants Sdn. Bhd.

Industry: Property valuation and consulting company

Service Focus: Website design and Google marketing

 

Project Background:

The client brings over 25 years of industry experience in property valuation and consultancy, backed by strong hands-on expertise across a wide range of property types. Their portfolio spans shopping complexes and office towers to hotels, resorts, development land, and other specialised real estate assets. With decades of professional practice, they have built a solid reputation for delivering accurate, reliable, and independent valuation and advisory services to both individual and corporate clients. Therefore, our main objective is to assist the client in building a website that is a lead-generating asset.

 

Strategy Overview

To achieve the client’s objectives, we implemented a two-phase approach:

 

 

Phase 1: Website Development (Foundation)

We designed and developed a conversion-focused website tailored to the property consulting industry.

Key focus areas included:

• Clear service positioning (property valuation, consultancy)
• Trust-building elements (credentials, experience, process)
• SEO-friendly structure and page hierarchy
• Mobile responsiveness and fast loading speed
• Strategic call-to-actions (WhatsApp, enquiry forms)

The website should be a sales tool that works 24/7.

 

Phase 2: SEO Campaign (6 Months)

Once we launched the website, we executed a structured SEO campaign targeting high-intent keywords relevant to the client’s services, targeting the city.

 

1. Keyword Research & Targeting

We identified keywords with strong commercial intent, such as:

• Valuation Service KL
• Valuation Service Selangor
• Valuer Selangor

We have gone through a meeting with the client to select these keywords based on search demand, competition level, and likelihood to convert into enquiries.

 

2. On-Page SEO Optimisation

Our team optimised important webpage with:

• Targeted meta titles and descriptions
• Structured headings (H1, H2, H3)
• Internal linking strategy
• Keyword placement aligned with search intent

This strategy ensured that search engines could clearly understand and rank the website.

 

3. Content Development

We advised the client to write on relevant and informative content to:

• Educate potential clients
• Build authority in the industry
• Capture long-tail keyword searches

Good content articles that link to service pages and supporting content, and that address common client questions, are important as part of an SEO strategy.

 

4. Technical SEO

We ensured the website met technical SEO standards:

• Fast loading speed
• Mobile-friendly design
• Proper indexing and crawlability
• Clean URL structure

These factors contributed to better ranking performance and user experience.

 

5. Ongoing Optimisation & Monitoring

SEO is not a one-time effort. Over the 6 months, we continuously:

• Monitored keyword rankings
• Improved underperforming pages
• Refined content based on search trends
• Adjusted strategies to maximise results
• Build backlinks

 

Results Achieved For The Consulting Firm Website

SEO is a long-term strategy that requires time to build momentum and deliver consistent results. In the early months, efforts focused on strengthening the website structure, optimizing keywords, and improving visibility on Google. As rankings gradually improved, organic traffic increased steadily. By the later stage of the 6-month campaign, the results became clear— the client confirmed receiving 16 qualified leads monthly, generated through SEO-driven organic search traffic.

• Increased Keyword Rankings
  The website successfully ranked for multiple relevant keywords on Google, increasing visibility among potential clients actively searching for property valuation services.
• 16 Qualified Inbound Leads Monthly
  The client received 16 genuine enquiries through the website, who are high-intent prospects looking for client’s services and consultation. Unlike cold outreach, these leads came from users who already had a need—making them more likely to convert.

 

What’s Next: Google Ads

With a strong SEO foundation already generating consistent enquiries, the client decided to scale their results further by engaging our Google Ads services. While SEO continues to deliver long-term organic growth, Google Ads provides an additional advantage by generating immediate visibility and traffic. It allows the business to target high-intent keywords more precisely and increase lead volume much faster, creating a more aggressive, scalable lead-generation system.

 

Fixing Violation Issue

We help clients resolve Google Ads “Multiple Account Abuse” violations by reviewing account structure, ensuring compliance with policy, verifying business legitimacy, aligning payment methods and talk to Google support. Our team restructures and appeals the account properly to restore advertising eligibility and prevent future suspensions.

From Google Support

 

Google Ads Fundamental

We launched targeted campaigns focusing on:

High-converting search keywords, exact and phrase match for niche services
Location-based targeting in Malaysia
Conversion tracking (WhatsApp clicks, form submissions)

Additionally, the client benefited from our promotional offers, making it cost-effective to get started with paid advertising.

 

Google Ads Promotional Offers

We can apply one of several offers to eligible new accounts within 20 days of account creation (up to our monthly credit budget). Promotional offers are still exclusive to Partners and Premier Partners only.

Client eligibility

• The account has no other promotions applied.
• The account is billed to a country where Google Partners promotional offers are offered.
• The advertiser is new to Google Ads (20 days from their account creation).

 

 

Key Takeaways

This case study demonstrates several important insights for consulting firms and professional service providers to apply to their websites.

• A website must be built with a clear strategy focused on lead generation—not just design.
• Consistent SEO efforts over 6 months can generate sustainable, high-quality leads.
• Quality leads matter more than quantity
• Combining SEO with Google Ads creates a balanced marketing strategy that delivers both immediate, scalable and long-term outcomes.

 

FAQs

Q: How long does it take to complete a consulting firm website design?
A: Most b2b websites (information display website) take 3–8 weeks, depending on content availability and both party communication.

 

Q: How long does it take to see results from SEO?
A: SEO typically takes around 3 to 6 months to build momentum, depending on competition and industry. In the early stages, we focus on technical setup, keyword targeting, and content optimisation. As the website gains authority, rankings improve, and leads start coming in more consistently.

 

Q: How do you measure success for Google Ads campaigns?
A: We track performance using key metrics such as clicks, conversions (leads), cost per lead, and keyword performance. Our focus is not just traffic, but ensuring the ads generate real enquiries through WhatsApp or contact forms.

 

Q: Do I need a new website before running SEO or Google Ads?
A: Not necessarily, but having a well-structured, conversion-focused website significantly improves results. If your current website is outdated or not optimised, we recommend redesign it to ensure it performs effectively for both SEO and advertising campaigns.

 

Q: How much does website design cost with your agency?
A: Website design pricing depends on the project’s scope, features, and complexity. We offer solutions for a range of business needs, from basic company websites to advanced SEO-optimised lead-generation websites. Each project is customised to ensure it delivers strong performance and business results, not just design. View standard packages here.

 

Looking to Achieve Similar Results?

If you are a consulting firm, property valuer, or professional service provider looking to build a professional website and generate more leads online, our team at kangxiang.info can help. We specialise in building website design that converts, with the SEO and Google Ads tailored for businesses in Malaysia and Singapore. We are an ISO 9001-certified website design agency and Google Premier Partner (Malaysia top 3% Google Partners – badge) that help manufacturers like you to turn technical content into user-friendly digital experiences that build trust and drive leads. Start your project with us today and enjoy an RM1,500 to RM4,500 Google ad credit rebate. Contact us.